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In Good Company - Sweet Tooth Hotel Founder Jencey Keeton in conversation with Amber LaFrance of CultureHype

  • Her.HQ 750 North St. Paul Street Dallas United States (map)
In Good Company - Sweet Tooth Hotel Founder Jencey Keeton in conversation with Amber LaFrance of CultureHype

Dallas – you’re in good company! Join us for our first fireside chat with Sweet Tooth Hotel Founder Jencey Keeton, in anticipation of DISCOTECH – Sweet Tooth Hotel’s next sensory adventure opening in May.

We’ll be sharing an inside look at Jencey’s entrepreneurial journey, the story behind Sweet Tooth Hotel and a sneak peek of future plans. 

Space is limited. The first 10 guests to register will receive the sweetest surprise.

Event includes: 

  • Bites & sweets

  • Cocktail happy hour

  • A special Her.HQ discount to DISCOTECH (opens May 25!) 

About Sweet Tooth Hotel: Sweet Tooth Hotel is a 5,000 SF experiential art and retail pop up space in Victory Park. The third installation, DISCOTECH will open in May 2019, Discotech will combine music and new media to create interactive audio-visual installations. 

About Jencey Keeton: Starting in live entertainment at Clear Channel Radio and moving into digital marketing for companies such as the AT&T Performing Arts Center and Fossil, Jencey understands how to navigate the world of experiential and social media to generate brand buzz and successfully convert an audience. She currently manages Sweet Tooth Hotel full time and is responsible for artist curation, marketing, merchandise and operations. A true entrepreneur at heart, she wears many hats and is focused on growing Sweet Tooth Hotel into a creative incubator in Dallas that will move throughout the US long term.

About Amber LaFrance: Amber LaFrance, President and Executive Publicist of CultureHype, has spent the last 10 years pushing the envelope of public relations. Her rule-breaking approach bucks tradition every step of the way, ensuring her clients stand out from the crowd.

Amber is a longtime advocate of Texas game-changers who began her career by shining an international spotlight on the state’s vibrant arts and culture scene. With her industry knowledge and unstoppable work ethic, she’s landed clients in top media like Forbes, Women's Wear Daily, Wall Street Journal, Wired, The New York Times, Refinery29, Texas Monthly, Jimmy Kimmel Live and BuzzFeed.

In addition to her work with local creatives, Amber now partners with national brands, using her killer connections to create widespread buzz. She is the recipient of numerous industry awards.

Amber also heads two additional full-time businesses–we told you she’s a hustler–including DFW Style Daily and the historic Longhorn Ballroom live music venue. 

Amber believes good PR is about more than selling a story. It’s about building one from the ground-up, and she’s just getting started.

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